This is a story about dedication. Mónica and Oliver Green are dedicated to each other, the planet, and their sustainable business. They express their commitment by growing Verdonce, a Spanish company that produces and sells reusable grocery bags made of natural fibers, including jute, linen, and cotton.
Verdonce eliminates the need for plastic or paper bags replacing them with a product that is chic and sustainable. What inspires me about the founders is their integrity in incorporating sustainable principles into every aspect of their business and their lives.
Mónica and Oliver are married and they reside in Madrid Spain. Although Oliver is British and Mónica is Spanish, love brought them together when they were pursuing business administration degrees at university. They have experience not just creating a business together, but also two lovely daughters to whom they are passing down their passion for the planet.
Verdonce Has Sustainability in the Bag
Entrepreneurs see a need and then create a business to meet that need. For Verdonce, the need became apparent when Mónica could never find just the right grocery bag for her personal shopping, and she eschewed plastic bags due to their negative impacts on the environment. So instead, Mónica used her craft skills to create her own bags. Whenever she would shop, people would ask where she purchased the bag. Thus, Verdonce was born.
Verdonce bags are not mass produced. They are handmade, elegant, and — according to the company owners — “made with love.” On top of the ascetics of a Verdonce bag, they are organic and sourced with local material. Each bag is made using traditional methods like in the old sewing workshops of Spain.
The loosely woven jute bags are for groceries, and the tighter woven linen/cotton bags are for bread. Fun fact: the bag actually keeps the bread fresher due to the micro holes in the bags that absorb moisture. Verdonce products allow shoppers to save money on packaging, and Monica hopes her customers can get rid of that drawer full of plastic bags for the “one day we will need them.”
Oliver’s primary business is his digital marketing company, theweb.agency. His marketing background has been helpful to create a beautiful and impressive website for Verdance where you can order bags today! The company sales process benefits from organic leads, SEO, and social networks to advertise. Although Verdonce’s country of origin is Spain, the founders have a global mindset and sales are not confined to the Iberian Peninsula. Monica and Oliver are mindful not to grow too rapidly to ensure that quality is never comprised.
The use of natural jute fiber is one of Verdance’s competitive advantages. However, the owners don’t view other cloth bags producers as competition since they are also reusable. In fact, Verdonce sees its only true competitor as those pervasive, pollution, energy-wasting plastic grocery bags.
The zero waste mindset is integrated into every aspect of the company’s business. The tape used in shipping is environmentally friendly, the company’s office produces no waste and conserves energy. On top of all that, the Verdonce founders bike to the post office to deliver packages for shipping!
Where the Dedicated Get Inspired
Mónica and Oliver are both lifelong learners. Mónica is interested in capsule wardrobes, which is a collection of a few essential items of clothing that don’t go out of fashion, such as skirts, trousers, and coats, augmented with seasonal pieces. She is inspired by Anita Vandyke’s A Zero Waste Life: In Thirty Days, Kathryn Kellogg’s 101 Ways To Go Zero Waste, and Marie Kondo’s minimalism.
Verdonce is a small company, but Mónica and Oliver are committed to the big vision of people living in harmony with the planet. Businesses like Verdonce make a difference when combined with the millions of sustainable-oriented companies across the globe. Oliver and Monica’s story creates ripples, showcasing how small steps can accumulate to reduce the size of a carbon footprint. I am inspired not just by their company, but the depth of their dedication, which demonstrates that we shouldn’t just “dream” for a better future, we should act. Verdonce is yet another example of sustainable entrepreneurs leading the way in creating a healthy planet…one bag at a time.
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“The best time to plant a tree was 20 years ago. The second-best time is now.”