Egyptian entrepreneur Ahmed Yehia takes on ecotourism, and teaches us about trust, thinking resourcefully, and rebirth along the way. Persistence is what Ahmed answered as his greatest lesson so far. From navigating the public-private sector relationship to gaining the trust of the local community, Ahmed has practiced persistence all the way through. Moving into the tourism sector from his previous ventures was not easy, but after six years of working in this area, Ahmed can happily say he made the right decision. With that and persistence, Ahmed will be set up to handle whatever comes at him. The role of sustainable development in a fast-paced world is more crucial than ever. There are infinite possibilities before us, and looking back at our history can allow us to choose wisely. When Osiris died his wife Isis, goddess of life, healing, and magic, collected the fragments of him and brought him back to life for one night. Most of us don’t have Egyptian gods to resurrect us, but like Ahmed’s rebirth of Bigeh, individuals can still be a source of life and opportunity. Check out more from Ahmed at https://heartofwaraba.com/en/blog/. and Eco Nubia’s Facebook page https://www.facebook.com/econubia/.
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